Inbound Marketing Cliffnotes for Business

Dan’s Social Media & Inbound Marketing Cliffnotes Keys to making social media work for your business I have read 6 books about Social Media, Personal Branding and Inbound marketing over the past two years and I thought it might be helpful to provide you with a super-condensed “cliffnotes” version I recently compiled: Be Social. Listen. Communication is a two-way street The real key is it’s not about being ON … [Read more...]

In a World of Encrypted Search Terms

Once upon a time there was a world of perfect web information when you knew where you visitors came from, what they were looking for, what they found, how long they stayed, and where/why they left.  I don't know about you, but more than 30% of my web visits these days come from "encrypted search terms." From Wordpress Jetpack to Google Analytics I see "(not provided)", "encrypted search term", "unknown search term", or "other search term" every … [Read more...]

Even Reno Landscape Companies Kill it with Social Media Marketing!

"We sold $150,000 in one day though, can you believe that?" - Small-time Reno Landscape Guy Social Media Marketing isn't just for the chic & trendy businesses anymore. This morning I must have walked in on good 'ol boys landscaping industry meeting at Starbucks. Okay it was definitely nothing official but four guys from different landscaping companies were definitely having coffee together this morning... Collusion in Landscaping … [Read more...]

Natural Inelasticity: Providing Value instead of Value Engineering

"Sell to the classes, eat with the masses. Sell to the masses, eat with the classes." - Henry Ford One recent point in my class on Economics and the Firm looked at how to maximize revenue in a business from the standpoint of an economist. The example has been, "If you increase the price of your product by 10% and you lose less than 10%, you likely aren't charging enough and haven't maximized your marginal revenue." Once you  lose the same … [Read more...]

Julia Boorsten of CNBC: I have an Inbound Marketing lesson for you

Facebook's IPO is obviously a landmark achievement; $16 Billion raised in no time, $104 Billion Market Cap, estimated wealth in excess of $20 Billion for Mark... Well done guys. One of the big concerns prior to the Facebook IPO has been GM's announcement (or leak) that it was pulling away advertising on Facebook, and asking why would GM do and say that now. Earlier today I was watching the Facebook Special on CNBC's PowerLunch when something … [Read more...]

How Google Went Kung-Fu Panda on SEO

Kung Fu Panda and Google Logo saying I ate Spam for Breakfast

The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost... Search Engine Optimization (SEO) is dead. Great companies don’t fake it, and Google is out to force that hand. In the past search simply focused on providing the best results for the keywords used. It didn't matter how great your site looked or how valuable the content was, as long as you had your SEO con-men or some smart … [Read more...]

Work ON your business. Not IN.

Work on your business, not in your business. Have the forethought to manage instead of always being consumed by your business. I met a wonderfully prosperous and inspiring man while hitching a ride from Wanaka to Queenstown in New Zealand in 2009. The one piece of advice he gave was to "Work on your businesses, not in them." There are loads and loads of people with great business ideas who are awesome people, but many get so consumed in the … [Read more...]