Out of the ashes of recession
A state born of the battle, reinvents itself
Makes opportunity in a deserted land
Turns loss into opportunity
And gives new life in an empty void
$100,000 pooled
To start new hope
To launch a new Nevada business
Not what the Project wants
What we the people need
Not California rebranded
Not in Nevada for the sake of a state-shaped logo
But because we are from here
We were born in a great struggle
We were born in the sage and the Basin
We don’t show up to party in the black rock
We were in the desert before the desert was hip
This is not a conglomerate and outside consulting firm
This is not Silicon Valley money
This is not an out-of-state investment
This is Nevada money for Nevada people
This is us, pulling ourselves up
This is our own grunting hard work
Our own get-it-done
Our own micro-brewed, down-home, self-serving revival of Nevada business
Investing in ourselves for ourselves
Reinventing how we, the real Nevadan’s, revive our economy
Revive our business culture
Rebuilding; one startup at a time
We the people of Nevada
Launch Project Vesto
In Nevada
For Nevada
On Nevada Day
Giving new life
With our battle-born business rebirth
DanHerr.com 