Inbound Marketing Cliffnotes for Business

Dan’s Social Media & Inbound Marketing Cliffnotes Keys to making social media work for your business I have read 6 books about Social Media, Personal Branding and Inbound marketing over the past two years and I thought it might be helpful to provide you with a super-condensed “cliffnotes” version I recently compiled: Be Social. Listen. Communication is a two-way street The real key is it’s not about being ON … [Read more...]

Even Reno Landscape Companies Kill it with Social Media Marketing!

"We sold $150,000 in one day though, can you believe that?" - Small-time Reno Landscape Guy Social Media Marketing isn't just for the chic & trendy businesses anymore. This morning I must have walked in on good 'ol boys landscaping industry meeting at Starbucks. Okay it was definitely nothing official but four guys from different landscaping companies were definitely having coffee together this morning... Collusion in Landscaping … [Read more...]

Audience Sovereignty

Business owners around the world have been freaked out about Social Media. There is this scary buzz in business management communities about silencing the audience, suing them when they turn on you,  and the delusion of "controlling the message" of the masses. But marketers forgot something along the way... The audience has a voice, and your brand is owned by the customer. You may say, "But social media is a new thing, and this is the first … [Read more...]