Audience Sovereignty

Business owners around the world have been freaked out about Social Media. There is this scary buzz in business management communities about silencing the audience, suing them when they turn on you,  and the delusion of "controlling the message" of the masses. But marketers forgot something along the way... The audience has a voice, and your brand is owned by the customer. You may say, "But social media is a new thing, and this is the first … [Read more...]