There are Damn Good Reasons Why I Live in Reno

[Update 2016]: **Make sure to check out the comment threads below -AND- Many people find this other Reno post even more helpful**: What it’s like living in Reno? – Lifestyles answer I know what you're thinking; there are too many casinos, too many bums, its too dry, I want some more local stores, give me some more trees... Shut It!... I don't care what you say, this is a damn good place to live!... :) This topic is something that has been … [Read more...]

Why Millennial Need to Do, Not Try: A Lesson for My Peers

Andrew Herr Happy Jump at Martis Camp Golf Course

Its not what you know or who you know; but how you create value out of the world around you A quick lesson for my peers, while you are bowing out, playing video games and making excuses, those of us with determination to play the game are changing the rules in the job market. One more piece of paper or letter behind your name won't get you anywhere; demonstrated experience, determination and connections (on and offline) are the name of the … [Read more...]

Natural Inelasticity: Providing Value instead of Value Engineering

"Sell to the classes, eat with the masses. Sell to the masses, eat with the classes." - Henry Ford One recent point in my class on Economics and the Firm looked at how to maximize revenue in a business from the standpoint of an economist. The example has been, "If you increase the price of your product by 10% and you lose less than 10%, you likely aren't charging enough and haven't maximized your marginal revenue." Once you  lose the same … [Read more...]

Julia Boorsten of CNBC: I have an Inbound Marketing lesson for you

Facebook's IPO is obviously a landmark achievement; $16 Billion raised in no time, $104 Billion Market Cap, estimated wealth in excess of $20 Billion for Mark... Well done guys. One of the big concerns prior to the Facebook IPO has been GM's announcement (or leak) that it was pulling away advertising on Facebook, and asking why would GM do and say that now. Earlier today I was watching the Facebook Special on CNBC's PowerLunch when something … [Read more...]