How Google Went Kung-Fu Panda on SEO

Kung Fu Panda and Google Logo saying I ate Spam for Breakfast

The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost... Search Engine Optimization (SEO) is dead. Great companies don’t fake it, and Google is out to force that hand. In the past search simply focused on providing the best results for the keywords used. It didn't matter how great your site looked or how valuable the content was, as long as you had your SEO con-men or some smart … [Read more...]

Venture Socialist? – Value Over Risk & Return

Guy with Cowboy hat and white shirt hitchhiking to Reno in Nevada

One June 16th, 2010 I wrote the following on my old blog @ dananimal.blogspot.com: If I could give one thing to the world... one thing that would change it and sustain it... it would be the oxymoron of a non-profit organization that's goal and purpose in life is to create, invest in, support, and build sustainable businesses... an organization that reinvests what is earned into the community and the world around it... building businesses not … [Read more...]

Is Sustainability Dead? Teddy Bear has the Answer

Badlands

I might argue that sustainability doesn't work. You cannot keep anything the same forever; why do you think people die? Life has to be recreated in order to continue. If you want to be real about it the only thing that is sustainable is change. "In this world nothing can be said to be certain, except death and taxes." —Benjamin Franklin Wikipedia says that Sustainability is the "capacity to endure," though the defining tenet of humanity and … [Read more...]

Think Social Media is Stupid? You’re Going To Lose.

Campo Reno

Think Social Media doesn't matter? ... Well you're dead wrong. Allow me to give you a personal example of why you can't afford to ignore Social Media... "If you're in the group that thinks twitter is stupid you are going to lose." - Erik Deckers (06-Mar-2012 in Skype conversation) On the 12th of February, 2012 my fiancée and I had a nice bit of wine tasting over at the Wild River Grill and figured we'd give Campo another go, since it was … [Read more...]

Is Solar Marked with a New Orleans Saints Bounty?

Rooftop Solar with California Daisies

I have been working in the Solar industry for the past two years through ups and downs of start-ups, small and large Photovoltaic installations, starting by selling one-off modules to Burning Man "Burners" to get by and more recently installing large Federally funded Energy Efficiency Community Block Grant projects with Johnson Controls throughout Nevada. One thing remains, it is constantly a struggle to sell solar. I recently had a spout with … [Read more...]

Know the Why? Then the Rules Don’t Matter!

Mer & Dan Proposal

I urge you to go through life with purpose and consider your 'why' in daily actions; perhaps someday your 'why' will become the rule. You've heard the phrase, Rules were meant to be broken. Well consider this, rules were made to protect people that don't understand the why (protect people from themselves). Once you understand the why behind your actions, the rule is null and void. In my humble opinion there is no rule that is … [Read more...]

Work ON your business. Not IN.

Road to Queenstown

Work on your business, not in your business. Have the forethought to manage instead of always being consumed by your business. I met a wonderfully prosperous and inspiring man while hitching a ride from Wanaka to Queenstown in New Zealand in 2009. The one piece of advice he gave was to "Work on your businesses, not in them." There are loads and loads of people with great business ideas who are awesome people, but many get so consumed in the … [Read more...]

5 Steps to Starting in Solar Sales

Solar PV in Reno

I have been asked many many times how to get started in Solar and renewable energy. If you're looking to work in the industry, my first answer, understand what the heck you are talking about and just do it. Okay, that many not sound like the best advice, but in my experience thus far most of the Universities don't know what they heck they are talking about yet when it comes to renewable energy at this point and you're going to have to do some of … [Read more...]

Nevada’s Defeatist Mentality

Eureka-Nevada

Have you ever played a sports game where you knew you were the lesser opponent? Walked into a room and said, I'm going to blow this. Welcome to Nevada and the purvasive mindset of "things are worse here than anywhere else, and no one cares about us." Somewhere along the way our poker-playing, horse-back riding, gold mining, gambling frontier ways fed us into a drunken stupor of regret and despair. Defeated before the game begins. A victim of … [Read more...]

Getting Kicked in the Mind

Milford Sound River

For a long time I knew that I had a "black cloud hanging over my head." I felt that bad luck always found me, storms always followed me, and "why is this always happening to me?" I was filled with frustration when things didn't work out. It took a one-way ticket to the other side of the world to really change my mind and show me that it was a personal decision of how I reacted to the world. Have you every really listened to life? Heard its … [Read more...]