Julia Boorsten of CNBC: I have an Inbound Marketing lesson for you

Facebook's IPO is obviously a landmark achievement; $16 Billion raised in no time, $104 Billion Market Cap, estimated wealth in excess of $20 Billion for Mark... Well done guys. One of the big concerns prior to the Facebook IPO has been GM's announcement (or leak) that it was pulling away advertising on Facebook, and asking why would GM do and say that now. Earlier today I was watching the Facebook Special on CNBC's PowerLunch when something … [Read more...]

Audience Sovereignty

Business owners around the world have been freaked out about Social Media. There is this scary buzz in business management communities about silencing the audience, suing them when they turn on you,  and the delusion of "controlling the message" of the masses. But marketers forgot something along the way... The audience has a voice, and your brand is owned by the customer. You may say, "But social media is a new thing, and this is the first … [Read more...]