How Do I Pick a Solar Installer? 10 Questions to Ask a Solar Installer

For disclosure and so you know where I am coming from: I am a Civil Engineer by training, spent two years managing a renewable energy installation company in Northern Nevada, followed by a general contractor focusing on green building and energy efficiency. I have since moved on to become a program manager the Nevada Institute for Renewable Energy Commercialization, a 510(c)3 nonprofit organization. Alright, lets get to it:

First thing is first, don’t even consider installing Solar until you have made your home or business more energy efficient (see my post from last week about how to do this yourself). Energy efficiency is often the lowest hanging fruit with the quickest bang for your buck, and every dollar you save is a many more dollars you don’t have to spend on Solar. While they often cost a few hundred bucks, you can also consider a home (or business) energy audit to expose your areas of greatest concern; that lowest hanging fruit.

The most important thing today when considering installing solar is to be an informed customer. I have seen too many people of the past five years be taken advantage of by shysters in the industry looking to make a quick buck on the uninformed with hard sales tactics and brutal lies. I have found from firsthand experience that if your installer is straightforward and honest, the sales cycles is often about 6 months. These means from a customer perspective from the first time you talk to someone about solar, until the time you feel comfortable about going forward with it can be six months. Solar has become a full technology industry and installing a system is a sizable investment for anyone requiring an objective financial decision as well as the emotional desire to do so.

When selecting your solar installer, make sure you get at least three estimates. Here are the most important due diligence questions to ask before you make a final decision…

Dan’s “10 Questions to Ask Your Solar Installer”:

  1. Are you licensed, bonded, and insured as an electrician or solar installer in the state?
  2. Are your installers locally licensed if required (such as Nevada OSHA PV License in Nevada)?
  3. Are you NABCEP (North American Board of Certified Energy Practitioners) PV Installer certified?
  4. What size systems can I actually fit on my roof?
  5. What brands of solar modules and inverters will you be using on my system? What are their warranties (expect 10+ year inverter warranties and 25-30 year power performance guarantees of 80%+ on the modules as well as a 2-year workmanship warranty)?
  6. Can you show me some systems that will be similar to mine that you have installed before?
  7. Do you finance solar projects or offer a solar lease? Can you get my payments less than my current monthly electricity costs? If not, what are my upfront costs and what does my return cash-flow look like?
  8. Is my roof in good enough shape to last for the life of the solar system (25-30 years+)? Do I need to re-roof beforehand?
  9. Will you help me understand and secure rebates & tax incentives? Can you help me finance or roll these cost savings into my financing package from day one (so that I don’t have to pay anything more out of pocket upfront)?
  10. What are my additional expenses over the life of the system? Will I need to replace the inverter(s) in 7-10 years? Do you cover that?

If you are looking to dig into this a little more, the National Renewable Energy Labs have some good consumer resources:

While I am no longer managing a solar installation company, if I can be of any assistance in helping you make a decision I invite you to connect with me on LinkedIn, Twitter, via a comment below. Thanks! – Dan

Even Reno Landscape Companies Kill it with Social Media Marketing!

“We sold $150,000 in one day though, can you believe that?”
– Small-time Reno Landscape Guy

Social Media Marketing isn’t just for the chic & trendy businesses anymore. This morning I must have walked in on good ‘ol boys landscaping industry meeting at Starbucks. Okay it was definitely nothing official but four guys from different landscaping companies were definitely having coffee together this morning… Collusion in Landscaping perhaps?

I didn’t catch where the others were from, but one of the company tee-shirts was clearly legible (but will remain nameless here) Anyway, I couldn’t help but overhear their conversation about what works and what doesn’t in advertising and marketing today.

They started off my talking about the fresh orange teeshirt the guy with the long pony-tail in his 50’s was obviously proud of. The young guy of the four chimed in about the cost of having one of those billboards up in Verdi on I-80 and how bummed he was that some backyard waterfall company landscape company that he didn’t care for was using one.

Finally the biggest and oldest started talking about the Anniversary Sale he had recently posted on Facebook. He said, “We sold $150,000 in one day though, can you believe that? People just started sharing our ‘45% off everything’ post that we put up on Wednesday and you know it went viral.” The pissing contest continued. “Everything didn’t go perfectly, but we learned a thing or two in the process.” He said, “Well I’ve been getting all those calls from Groupon and LivingSocial the past couple months, but then we figured out that we could do the same sort of deal ourselves.” And in the process not give away 75% of the farm!”

Who knew? Landscaping businesses making big money with Social Media Marketing?! You got it. He was not at the table this morning, but if you want a great example of a Lawn and Landscaping Business in Reno that is doing all the right things in Social Media, look no further than Cory’s Lawn Service:

Are MBA’s a Waste of Time for Engineers?

I know the feeling, wanting to get out of the monotonous routine, get out from the cubicle, and get away from your boring boss that has been working for the firm for 30 years. I’ve been there and I am seeing more and more that many engineers get that same itch. That need to use the other half of your brain, to engage that creative nature that has been suppressed. The desire to act on a vision, build with your hands, mix it up, do what feels natural and control your own destiny.

Right now you feel like:

Here is your problem,
here is your paycheck,
now go solve it monkey.

… but you have so much more potential. About 35% of the students in my MBA program that did engineering for their undergrad and are now looking to follow their true passion (which may not have been socially acceptable in their mind to their family when they were younger) to be an entrepreneur. It is only natural to ask if getting the MBA is the right bridge to connect your future:

  • My good buddy Pat began working in Silicon Valley with his B.S. in Mechanical Engineering as a Sales Engineer for the company that makes processor testing equipment. Within five years he had the have that change, left his job, sold all of his possessions and went to Alaska for a year.
  • My buddy Mike designed radio antennas on vehicles in the Midwest for years before ditching it all to come out to Lake Tahoe and become a message therapist.
  • I worked for HDR Engineering, and Domenichelli & Associates on Wastewater Treatment, Reservoir Design, Hydrology and Hydraulics; today I am working on business plans for independent movie theaters, adventure voluntourism projects, local business investment funds, and most importantly a new type of entrepreneurship competition.

But is the MBA the answer? Or is it just another, “do what you’re told, and I’ll give you what you want,” in this case a passing grade. I have serious concern for those engineering undergrads who want to become entrepreneurs because doing what you’re told is not an entrepreneur. Many important business tenets (that you may not experience otherwise) can definitely be learned through and MBA (such as time value of money, basic accounting, and how to work effectively in teams to accomplish a goal) but much of the same must be learned when you’re in the fire of a startup business.

I would argue that you are no more ready to be an entrepreneur as an engineer with and MBA than you were as an engineer without an MBA.

First thing’s first… If you’re serious about being an entrepreneur, stop making excuses and in the words of an awesome blog I just read by @RubyBuddha:

I hereby grant you the permission to start doing whatever you need to do
to be the person you claim you want to be.”

Thank you for reading my blog – Daniel S. Herr.
I invite you to connect with me on Twitter @DanHerr
Or follow to my blog 

Image sources:

Natural Inelasticity: Providing Value instead of Value Engineering

“Sell to the classes, eat with the masses.
Sell to the masses, eat with the classes.”
– Henry Ford

One recent point in my class on Economics and the Firm looked at how to maximize revenue in a business from the standpoint of an economist. The example has been, “If you increase the price of your product by 10% and you lose less than 10%, you likely aren’t charging enough and haven’t maximized your marginal revenue.” Once you  lose the same percentage of your customers as the percentage you increase in your price, you have maximized your revenue. All of this lead to an interesting point in my head demonstrating that Henry Ford, from an economists standpoint, would be dead on to market and sell to the masses.

Economists create some pretty lame terms, but I have to go into one for you here. All that “price elasticity” means is “how much people will react when you change your prices.” If I am selling my Aqua-Globe doodad for $20 each, will no one buy them anymore if I raise the price to $40 each? What about if I just raise it by one dollar, how many people will just say, “The heck with this, I’ll get a friend to come over and water my plants”? To address these questions economists came up with their terms:

  • “Elastic” – like a rubber band, it can be changed / stretched easily
  • “Inelastic” or solid stuff, doesn’t like to change

With an  inelastic product people won’t really change how much they purchase and with elastic they will. Anyway, enough with economics vocabulary… the point was that you want to build an “inelastic” business so your customers won’t leave when prices change (perhaps by building a connection with them, proving that you are about value more than cheapest price, etc.).

To Henry Ford’s point, if you are selling more of a product (selling to the masses) you will tend move toward the economist’s “inelastic region” and rest on the right side of the maximized revenue point (eat with the classes). I believe Mr. Ford had some great points, and obviously proved his abilities and business values far more than I have, but I would make sure to emphasize that more than simply selling to the masses, you need to provide enough value such that customers keep coming back. I believe Mr. Ford would agree.

I would argue that in focusing upon value, your business will naturally end up in that “inelastic region”. Sure you may be more likely to reach that region by selling large quantities (which are likely at a lower price), but I believe businesses can also get there with a cult-like status. Build a business that provides so much value and genuine emotional connection that it is near impossible to replicate the results: Disney, Grateful Dead, Harley Davidson, Red Bull, Google, or Incline’s T’s Mesquite Rotisserie. Once you’ve built that great business, even if your prices come up, or competitors try to imitate you, you won’t lose many customers. When your business is just barely “inelastic” (whether naturally or economically engineered) an increase in price still increases your revenue and your business is less susceptible to another Great Recession (or decrease in customer income).

Bringing us back to the first example, if I want to operate in this attractive inelastic region, I can’t just maximize my revenue. Once I focus simply on maximizing my revenue, any change in the economy will push me off the hill and down the slope into elasticity where all the customers care about is the cheapest price. No longer are you a value provider, but just another name in the game of the lowest bidder. To that end I say:

Don’t forfeit your values to squeeze every last penny out of your pricing.
Focus on providing Value instead of Value Engineering.
– Me, Today (25-May-2012)

This is all too often what you see companies do just before an Initial Public Offering, trying to puff up their feathers for the potential investors. “Look! Our revenue has grown 100% in the last year! We are booming!” Fail. If you subscribe to this philosopy, please allow me to give you a little lesson Value vs. Growth stock investing (for educational purposes only).

In wrapping this up, economists basically went through all this to show that you should try to have a hook that keeps customers coming back (inelastic) and if you’re interested in making more money, sell to more people. Amazing that it takes all this math and graphs to figure out something that is common sense. Gotta love economists.

Thank you for reading my blog – Daniel S. Herr.
I invite you to connect with me on Twitter @DanHerr
Or follow to my blog 

If you’re still unsure about price elasticity, these simple examples should help:

Inelastic = We don’t react as much when price goes up ( we keep buying)

  • Arm, Leg & 1st Born−0.09 Gasoline (Short run)
  • −0.1 Eggs
  • −0.20 City Bus Fare / Pass
  • −0.3 First Class Airfare
  • −0.31 Gasoline(Long run)
  • −0.31 (Medical insurance)
  • −0.5 Cigarettes
  • −0.5 Chicken
  • −0.8 Beer
  • −0.87 Movie Theater Visits
  • −0.9 Discount Airfare
  • −1.0 Wine

Elastic = We definitely buy less when prices are jacked up

  • −1.5 Spirits
  • −1.5 Pleasure Air Travel
  • −2.8 Purchase New Car
  • −3.8 Coca-Cola
  • −4.4 Mountain Dew
Some Sources:

Julia Boorsten of CNBC: I have an Inbound Marketing lesson for you

Facebook’s IPO is obviously a landmark achievement; $16 Billion raised in no time, $104 Billion Market Cap, estimated wealth in excess of $20 Billion for Mark… Well done guys. One of the big concerns prior to the Facebook IPO has been GM’s announcement (or leak) that it was pulling away advertising on Facebook, and asking why would GM do and say that now.

Earlier today I was watching the Facebook Special on CNBC’s PowerLunch when something concerning caught my ear (good thing we have TV with a DVR in preparation for the Olympics – thanks babe!). Today Julia  Boorsten said:

“I think if you look at the numbers of what GM was actually spending; they were spending $10 Million on Facebook Ads, but $30 Million on creating content for Facebook. That’s a wierd mix. A lot of people say that that’s not the way you should advertise on Facebook.”

Bravo Julia on subscribing to the old-school advertising bandwagon that is dying. You’ve done a lot of digging into the Facebook story, but I’d say GM has the might know a bit more about social media than you at this point…

No Bullshit Social Media:

Only 5% of people trust advertising, and only 9% say advertising companies act in customers’ best interests while 84% of people buy based upon what other people have to say online. The web, post dot-com bust, is about relationships, communication, and sharing by the people (exhibit A for Facebook’s success thus far).

Some other hard to swallow numbers for traditional marketers:

  • Newspaper advertising revenue fell more than 28% in one quarter in 2008. More than 20 metropolitan daily newspapers have folded or moved online since 2007.
  • Television advertising is predicted to fall more than 75% in the next decade
  • Since 2007 radio advertising has declined for 14 consecutive quarters (to publication of book in 2010)
  • From 2008 to 2009 only cable TV and online mediums showed audience growth with network TV, local TV, magazines, and newspaper all in decline.

Inbound Marketing

Ch1: “The bottom line is that people are sick and tired of being interrupted with traditional outbound marketing messages and have become quite adept at blocking marketers out!” The “10-years ago” tactics in marketing do not work anymore, people primarily gather information through search engines such as Google today. As you are well aware, the average info-seeker performs dozens of searches every day. The second place people look is at one of the more than 100 million blogs on special topics. Thirdly people learn/shop (other than search engines & blogs) with recommendations through social media.

Ch3: In order to move from outbound to inbound marketing you have to stop interrupting people and “get found” by them instead.

Ch4: Remarkable content is the gift that keeps on giving, unlike paid advertising.

Ch7: The value of Facebook is the ability for content to go Viral and for remarkable content to be genuinely shared with friends of friends, not advertising.

Ch11: On average inbound marketing leads are 61% less expensive than outbound marketing leads.

Ch12: In years past Procter & Gamble, Coca Cola, and IBM perfected the craft of interrupting their way into customers’ wallets using outbound marketing, but the era of interruption-based marketing is coming to an end.

My Thoughts on the Facebook IPO:

In case you care about my two cents on Facebook: The stock price will jump because its hyped in the short-term but personally I would not go long on it. Facebook will continue some good growth as it enters into more new markets for the next few years; I have seen that stalker-book obsession of new users too many times since’s introduction to Cornell in 2004 to not place merit on its new market growth potential (currently less than 1/7th of the world is on Facebook).

You might remember, one of the main reasons people shifted to Facebook from Myspace was because it was clean, simple and free from ads and spammy content. Facebook, in looking to become a more and more profitable business, has forgotten its original premise and those of us who were on the site when there were less than a few thousand people have begun to distance ourselves from it. I do not believe that outside of application (in game etc) advertising Facebook has a solid-enough revenue model as people are more and more annoyed with interruption advertising and are exceedingly better at ignoring it (which devalues Facebook’s offerings). Their introduction of sponsored stories changes the game a little bit, but again at some point, people will get sick of the advertising in this manner.

In the midst of the hype it may seem like Facebook is the end-all conduit for online communication of the future, but I believe its time is coming and that its purchase of Instagram for so elevated a price is a warning sign and insecure fear of insignificance from the leadership.

I welcome your comments…

How Google Went Kung-Fu Panda on SEO

The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost…

Search Engine Optimization (SEO) is dead. Great companies don’t fake it, and Google is out to force that hand. In the past search simply focused on providing the best results for the keywords used. It didn’t matter how great your site looked or how valuable the content was, as long as you had your SEO con-men or some smart computer guys. The name of the game was:

But no more; that has all changed. Google is forcing businesses not to cut corners. Google basically said,

Sure content is King, but content quality is what really matters.

In 2011 Google released the Panda (algorithm) and forever changed the game for schemsters and Search Engine Optimizers. Google knows that great companies do what is right; providing quality products they are proud to stand behind. Great companies provide value, not an MBA-analyzed, trick the system, triangle-scheme, convince people to but more of my junk marketing strategy. Google has adopted artificial intelligence to force companies to provide attractive, quality content if they want to be found online.

Curious why blogs and social media are becoming more and more popular? Google’s Panda uses artificial intelligence (syncronized with real people) to determine what pages and websites are of greater quality based upon design, trustworthiness, speed, and whether or not people would return to the site.

Today the name of the game is user happiness.

Google sat down with loads of real people and asked them to browse websites, and answer questions like:

  • What is the experience of this website?
  • Is it creating a brand that you are going to love and share and reward and trust?
  • Would you trust this site with your credit card?
  • Would you trust the medical information that this site gives you with your children?
  • Do you think the design of this site is good?

The fact of the matter is that people trust genuine peer recommendations and well-written experience statements over advertising copy. Blogs and social media are becoming more and more important. Look at the success of Yelp; you are looking for a place to eat and you trust the reviews of people you have never met to decide where you will spend your money. Google’s Panda, like real people, rewards humor, being human, well-written content; not just keyword-filled jargon.

So for those of you that think you can survive with at static, sale-brochure, “me-focused” website, your time is coming. Prosperity to all ends will reach those who, above having the best moves and winning any single game, strive to be of the most value.

Thank you for reading my blog – Daniel S. Herr.
I invite you to connect with me on Twitter @DanHerr
Or follow to my blog

Some of my research sources:

Venture Socialist? – Value Over Risk & Return

One June 16th, 2010 I wrote the following on my old blog @

If I could give one thing to the world… one thing that would change it and sustain it… it would be the oxymoron of a non-profit organization that’s goal and purpose in life is to create, invest in, support, and build sustainable businesses… an organization that reinvests what is earned into the community and the world around it… building businesses not merely with the intention to get rich and the desire become the largest of the Fortune 500’s, but the goal of becoming the best business they can possibly be… choosing instead of big, instead of gargantuan, to be great.

This speaks to the heart of what I believe in and have experienced. There are handfuls of people out there with great ideas and existing small / struggling businesses. Venture Capital does not accept the returns of local startup ventures; they are looking for promising ideas that are geared toward huge growth. Banks don’t care anymore; they have shut the doors to businesses and become completely risk adverse. Personal investments today are based upon large multi-national conglomerates and large company funds instead of local, valuable, longer-lasting (more sustainable) quality businesses. To me this smells strongly of opportunity.

I have heard talk of a third metric entering the business investment space, and that is social impact. Risk, Return, and Social Impact. I might call that third term societal value, or simply value. In all the hype of the DOt cOM 90’s and the booming Real Estate Triangle-scheme like 2000’s we lost sight of the fact that return is related to value. That the market price of a stock and the appraisal of a property need to be rooted in its actual value. For years we have based return on comparable return; valuation based upon growth instead of tangible and sustainable value, real estate based upon comparable sales. Perhaps what is really missing is taking that step back to say, “how will this business change and improve our world?”

Do I have the complete answer; nope, not yet. But I believe a great start is to investigate the root of local success, share those behind-the-scenes stories, and allow the people to bring some of that money invested back home, to the businesses they trust and interact with daily. I want to start by showing why Reno / Tahoe is a great place to live and do business. I want to encourage people to come here, start businesses here, and invest here. Not a new silicon anything, but a local us thing.

What do you think? I welcome your comments…

Photo Sources:


Think Social Media is Stupid? You’re Going To Lose.

Think Social Media doesn’t matter? … Well you’re dead wrong. Allow me to give you a personal example of why you can’t afford to ignore Social Media…

“If you’re in the group that thinks twitter is stupid you are going to lose.”
– Erik Deckers (06-Mar-2012 in Skype conversation)

On the 12th of February, 2012 my fiancée and I had a nice bit of wine tasting over at the Wild River Grill and figured we’d give Campo another go, since it was right across the way, prior to the movie we wanted to see. We had been there once before (I had the wild-boar pasta) and dinner was okay, the service wasn’t great, we had to ask for a number of things multiple times, but the atmosphere was half entertaining. On the 12th we walked in at probably 4:45pm, the hostess was extremely snooty and while there were definitely more than 10+ open tables, she insisted that there was “no room for us” and that she had “reservations coming in within the next 45 minutes”. Okay great, sorry to bother you by bringing you business… we’re not coming back here again. We went to Chocolate Bar across the street and they were more than happy to have our business; not to mention their melted-cheese chip dish and sliders were great!

The past few months I’d been telling people, “I don’t know why people think Campo is so great. Their hostess was a complete bitch to us and their food isn’t that good. I loved Moody’s and Baxsters, but I don’t think I’ll ever go back to Campo.”

Flash-forward to April… I’ve been taking a Personal Branding course at the University of Nevada, Reno to work on my Social Media Marketing skills. One of the requirements a few weeks ago was to review some places on Yelp. On the 3rd of April I posted the following about Campo:

I didn’t expect anything to come of it, perhaps I would help someone chose Chocolate Bar as we did before wasting their time with the bitchy hostess. A few days later Mark, the Owner, shoots me a message on Yelp:

“Daniel, i am interested to hear more.  if you would not mind emailing me at ******  thanks!”

Interesting, okay… I figured, what the heck, if he’s really interested I’ll tell him what is up. I shot him a quick email about the experience and not a day later he gave me a call (from my number in the signature line), and asked if I had a minute to chat.

I was blown away. Mark, the owner of Campo, Burger Me, Moody’s, & Baster’s was calling me up to apologize for the bad experience. In my opinion he did all the right things. Mark didn’t make excuses nor complain about my review; he simply apologized, explained that he did have a gal he had some issues with up front and that he had let someone go, that he was trying train his people better to accommodate both walk-in and reservations without turning anyone away as much as possible, and that he was adding seating outside this summer. Mark explained to me the health regulations, said he had not had other complaints about the wild-board pasta, but was sorry that it disagreed with me. And that was that. He didn’t beg me to come spend more money, offer me some corny discount, or request that I change my review. Nothing. Simply “I wanted to reach out and apologize for the bad experience.” Fantastic. He built a human connection with me and I felt compelled to update my review to 4 stars:

This was a first-hand, real-life example of the benefits of business involvement in Social Media. Not only did Mark deal with the bad rap I was spreading about his business, but his genuine approach was so much above and beyond the norm or ignoring that he has inspired me to spread his good word. Sure I haven’t been back yet, but the way he handled this situation definitely says something about his character, or at least his business sense. Mark, my hat off to you.

I invite you share your experiences with Mark, Campo, & Social Media by leaving a comment:

Is Solar Marked with a New Orleans Saints Bounty?

I have been working in the Solar industry for the past two years through ups and downs of start-ups, small and large Photovoltaic installations, starting by selling one-off modules to Burning Man “Burners” to get by and more recently installing large Federally funded Energy Efficiency Community Block Grant projects with Johnson Controls throughout Nevada. One thing remains, it is constantly a struggle to sell solar.

I recently had a spout with a member of Senior Corps of Retired Executives (S.C.O.R.E.) about solar in a new business model I have been working on called “CrowdSolar”. He said, “Son, I have been doing Solar since before you were born. You have a great idea here, but the numbers will never add up with Solar.” I debated with him for twenty minutes pointing out that the levelized cost of energy of solar is projected to hit grid parity within the next five years, that I understand that module prices are lower than they should be because of Chinese market saturation and unfair trading practices, and that if a system can be financed properly, like I am offering, you can get a customer to save money from day one. He wouldn’t buy it and recommended I speak with a solar businessman in the UK with whom he was familiar (I will be doing that soon).

My point is, you’d be hard-pressed to find someone that says solar electricity is a bad thing, much less “the future”. But are we all blinded? It is a large investment and the “payback period” is longer than people are typically willing to accept. My colleague Patrick shared the following with me that he recently came across regarding market penetration of energy-saving technologies:

The concerning thing is that assuming this graph applies to today and Solar electricity as an “energy-saving technology” that means that adoption of the technology would be limited to well less than 10% market penetration. Does that mean then that locations such as Germany and Spain which have seem much larger adoption have exceeded the market equilibrium of the technology and will continue to face problems with their feed-in tarriffs and further adoption? I personally still think not, but I don’t have the research base to back that up.

What do you think? I invite you to comment with your thoughts below…

Work ON your business. Not IN.

Work on your business, not in your business.

Have the forethought to manage instead of always being consumed by your business.

I met a wonderfully prosperous and inspiring man while hitching a ride from Wanaka to Queenstown in New Zealand in 2009. The one piece of advice he gave was to “Work on your businesses, not in them.” There are loads and loads of people with great business ideas who are awesome people, but many get so consumed in the day-to-day operations that they lose the vision for the future, the time to analyse the past, and the ability to plan for where they want to be.

The largest value I personally bring is often that ability to step back, see and analyze the big picture, as well as the ability to tackle finite technical challenges that might require my immediate attention. Understood that you must make your business profitable, provide your products and services on time, and there are a million and a half things that need doing at any one time; but without that planning ability, all is for not. This need can be grave and fatal if not addressed in many start-up businesses.

If you are a new small business owner, entrepreneur, or even sole-proprietor I encourage you to take the time, force it into your schedule if you must, to work on your business. Make sure you are still addressing the why and the how as much as the everyday what.

Work on your business, not in your business.

Thank you for reading my blog – Daniel S. Herr.-
If you are interested, I invite you to follow me on Twitter @DanHerr
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