5 Steps to Starting in Solar Sales

I have been asked many many times how to get started in Solar and renewable energy. If you’re looking to work in the industry, my first answer, understand what the heck you are talking about and just do it. Okay, that many not sound like the best advice, but in my experience thus far most of the Universities don’t know what they heck they are talking about yet when it comes to renewable energy at this point and you’re going to have to do some of your own homework. Sure they can approach it from a big-picture, “Solar energy is good because…” standpoint, but that is pure garbage when it comes to running a clean-energy business.

First thing’s first: Learn what you are talking about

I would highly recommend that you have a technical background if you are looking to get into Solar. If you walk in my door misplacing kilowatt-hours for watt and spelling photovoltaics as two words, I will likely show you the door. Start here:

  1. Learn the basics of modules and inverters.
  2. Attend one of Bill Brooks’ classes.
  3. Read Photovoltaic Systems be James Dunlop.
  4. Subscribe to HomePower Magazine, SolarPro, and others.

You can easily find information about pv modules by visiting websites of solar veterans such as Sharp Solar, SunPower, and SolarWorld. Common inverters seen today are central (SMA, PV Powered, Fronius) and micro (Enphase). In fact you can get all of this in one place by getting a free catalogue from DC Power Systems or Solar Depot (now the same thing – merged to become the largest distributor in the US), AEE Solar, Focused Energy, or others. Please be careful to avoid homemade and no-name or new solar companies. The industry standard for power performance is 80%+ at 25 years+; if the company has been around for three years, its a little hard to know they’ll still be around in 25.

Secondly: Figure out how to scope a system size

Take an energy bill for your place and size out a system. You will need to learn some back of the napkin calculations for this using NREL RedBook numbers. For example in Reno, Nevada we commonly use 5.96 sun-hours (assuming optimal tilt). That means with my old apartment using around 6.2kWh’s/day would need a 1.04 kW system (assuming no losses) to meet my electricity needs on an average day. There are many arguments about different losses (including wire sizing, inverter, etc) to use, you can add all those individual losses up if you really want, but generally between 0.77 – 0.80 is a good conservative range. If you divide my 1.04 kW by that number (say .8) you would get a 1.3kW system.

Make sure you learn how to use PVWatts by NREL. PV Watts gives you great annual performance data for any location in the country using NREL’s climatalogical datasets.

Thirdly: Learn some of the standard economics and selling points

If you don’t know how to use Excel, now would be a great time. While you may think people are jumping through the wood-work to install solar for the environmental benefits, this is truly not the case. The hard fact is people only care about the price savings and the people that are widely adopting solar right now are very knowledgable people that have been researching, reading up on it, and running the numbers themselves. While I hate the “pay-back” question, you will get it, and solar is not going to “pay-back” in two years or less for those short-sighted people. Do you ask what the payback is when you do a kitchen remodel or purchase a new car? Solar is an investment, and likely the best one a homeowner can make.

In General Facts about Solar:

  • It is an investment, and you have to want to do it. Customers have to be shown the economics of it; cash in, savings out.
  • It generally increases property value without increasing property taxes
  • Owners will not be going “off-the-grid,” they will generally be net metering (installing a bi-directional meter that keeps tally of energy in and energy out). There is likely a minimum cost from the utility for being connected (say $15/month)
  • System lives are 30+ years if property maintained
  • Solar materials prices have been continually falling, but they are likely a little less than they should be right now (Read tariffs on Chinese modules are coming and the market is currently saturated with product which has driven the price down).
  • The weighted average cost to install solar was $4.08/Watt at the end of 2011 (I have seen as low as $3.65/W, but residential can still be in the $5-6/Watt for small systems).
  • Catch a glimpse of the industry in 2011

Forthly: Do it.

Now it is time to work your butt off to sell some systems. Some of the largest companies in the country that are truly dominating and looking to add on sales people are:

Jump in, get your feet wet, and make a career out of Technical Solar Sales

Finally: Get your NABCAP Certification in Technical Sales

NABCEP Certification is not easy; it takes years of industry experience designing and selling systems. Once you reach this level you have proved you are a valueable and honest Photovoltaic Technical Sales Professional.

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr
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Audience Sovereignty

Business owners around the world have been freaked out about Social Media. There is this scary buzz in business management communities about silencing the audience, suing them when they turn on you,  and the delusion of “controlling the message” of the masses. But marketers forgot something along the way…

The audience has a voice, and your brand is owned by the customer.

You may say, “But social media is a new thing, and this is the first time my audience has had a voice.” WRONG. News flash, it is not new.

I listened to a Freakonomics Podcast called “Boo…Who?” a few weeks back that said that Audiences, when it comes to entertainment performances, have been “loosing their sovereignty”. In recent times people are more and more content to sit quietly in the dark and listen without engagement. This is not how it used to be. Audiences were expected to react, to interact.  Huzzah’s. Boo’s. Hisses. People heckled and booed poor performances, but today we are conditioned to sit through crap.

I argue that the Television has turned us into a world of one-way consumers. We’ve bought the lie since the end of the Great Depression and WWII: “We will feed you, and you will consume whatever we dish out.” The options were limited, times had been tough, and people were thrilled to live vicariously through TV’s stories: I Love Lucy, Bonanza, The Andy Griffith Show, Dallas, the Cosby Show, 60-minutes, and now today’s American Idol. In 2009 I read how TV show themes and stories have been great indicators of the times (I have since been unable to find that book I read in Auckland: sorry no reference). But perhaps it is more that our collective moods and actions reflected the shows we lived through. That we consumed and have lived as we were told.

Marketers and TV producers have pitched junk at us for decades, and time after time we sat down in front of the TV sifting through 600+ channels complaining that “there is nothing good on.” But what were you going to do, write a letter to the station? Bang on the door of the producer? Start your own station? “Nah, the heck with it, I’ll just drink my beer and watch this crap,” settling for whatever. But something has changed. Have you noticed that YouTube is now the second largest search engine in the world (which happens to be owned by the 1st – you know who :).

Once upon a time the audience was sovereign, and it still has the ability to be; everyone has simply been conditioned to sit-tight and take it. Business marketers joined the bandwagon and were happy to “control the message.” But they forgot that a brand is not a bunch of cool colors and a catchy name. A brand is how you are perceived. A brand is what you stand for, what I think you are, that experiences I have had and shared with and about you. They weren’t expecting the internet to be the megaphone that is freely shared.

The audience has a voice, and your brand is owned by the customer.

The fact is your customers have always owned you, but businesses found a way to ignore it for a while. The internet has reminded the audience of its birthright, and allowed it reclaim its throne, but surely as the coming summer, the audience will reign supreme again. Transparency, honesty, and ethical business are the only ways to survive. Treat your customers well, for they truly define who you are.

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr
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With So Many Ideas, Where Do You Start?

STEP 1

As a starting point, one great piece of advice I received about ten years ago came from a quasi successful man in his sixties. He said, “Make sure you write down all of your ideas. Make a journal of your daily thoughts, ideas, and activities; you will be amazed at what you come up with.” I haven’t been religious about the daily journal, but the times I have more than proved the worth. Human brains are definitely powerful memory-storing machines, but you won’t recall every detail and every thought on command. Everyone has good ideas once in a while, make sure your write it down for when the time comes to use it.

“On résiste à l’invasion des armées; on ne résiste pas à l’invasion des idées”
(Commonly: Nothing is more powerful than an idea whose time has come)
– Victor Hugo 

We have all seen (or will see on the new moon of April 21st) with KONY 2012 how powerful an idea can be. Whether its an improvement to a procedure at work or a fresh, innovative, new business idea; write down every idea that comes to your head. At a minimum send yourself a quick email or text message. Find a way to save those ideas. I currently have a dumb phone so I text message (yes, using T9) my Gmail address where I have a filter that labels stuff from “530….@vtext.com”.

Step 2 … Enough with the steps already, just Nike it…

If you’re a thinker, a want-to-be entrepreneur (or have religiously completed STEP 1 really really ridiculously well outlined above 🙂 ), you’ve likely has a great idea or two, but don’t know which to do. Or perhaps you work long and hard to dream up ideas, but you can’t pick one. Well heed this advice from yours truly:

There are enough damn thinkers,
what the world needs are doers;
so pick one and get started already.

You must have a reasonably good idea as your foundation, but in my experience making it with your business is like everything else in life; ambition, determination, problem solving, and a bit of naïveté at the start. Earlier this week I was having a conversation with Duncan Campbell, a very successful serial entrepreneur from Portland and more recently the founder of “Friends of the Children” non-profit (or social business if you will). Mr. Campell said to me, “If I could give you one thing from this conversation it would be to pick one thing and focus on it for 2-3 years. It doesn’t have to be what you do for the rest of your life. The thing is, very few people can do 2 things well. Pick one and focus on that for now.”

^– [This is me stoked at the top
of the steepest street in the world
(Baldwin Street in Dunedin, NZ)]

Step 3

There is no step 3. Keep working your butt off.

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr

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Daniel Herr Profile Picture (@DanHerr)P.S. – If you’re curious what this means for me:
Recently I have been working on a crowdfunding for solar PV business model, an volunteer incentivism social business, the foundations of an entrepreneurial ecosystem locally, adding a new division of renewable energy to an existing company, consulting on a few small ventures, and getting my MBA. I have made a commitment to become more focused this year on my own business needs by delegating some of my ideas to businesses, institutions and individuals that can and would like to bring them to fruition, even as their own ideas.

Crowdfunded Solar

So I’d feel silly not posting about what Matt, Pat and I have been spending tons of hours working on the past few weeks: a business plan we have called CrowdSolar. I’ve had this ideas stuck in my head for the past three years or so and its really needed to come to life. Here is the thought more or less:

CrowdSolar LogoThe Idea

Crowdsolar allows the average person to invest in solar while providing building owners with the opportunity to generate electricity from the sun without high up-front costs. CrowdSolar’s vehicle and platform for these investments directly funds solar photovoltaic installations with accredited investors through an easy to use and share online platform.

The Need

The most pressing issue that solar energy continues to face is high initial cost. The limited availability of financing opportunities makes going solar unfeasible for many businesses and homeowners. CrowdSolar provides the foundation for a sustainable clean energy catalyst allowing the industry to transition away from government subsidies and artificial incentives, which are set to expire by 2016. More importantly, in the worst economic times of our age investors are searching for alternative investment opportunities and the ability to encourage the development of clean energy in their local communities. CrowdSolar addresses those needs. Crowdsolar aims to change the game in the adoption ability and market penetration of solar energies.

I have forced myself to get it out and on paper, at least the start of it, and am submitting it to a number of entrepreneurship competitions (including the NCET Governor’s Cup, UNR’s Sontag Competition, and CalTech’s FLOW). Please find our boiled down version which we submitted to the Sontag Entrepreneurship Competition today. I welcome your comments, questions, concerns, and collaborative efforts:

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr
Or Subscribe in a reader 

Go to Work Late

There is little success where there is little laughter.
– Andrew Carnegie

Trevor jumping in MauiToday’s working world is all about work-life integration; I want the flexibility to do what I want when I want. There is no sense in our minds about why we should have to stick to that structured 8-5 job; it really doesn’t make sense and we are not okay with doing something just because it has always been done that way. This is the age of why where I want to have a Google-quick logic-based answer seconds from when the question pops into my head. The fact is most of us live on an iPhone anyway (and feel secretly like we could rule the world with it! – P.S. I don’t actually own one, I still have a dumb phone). But the truth is we want flexibility and the trust that we will work at home and away from the office as much as is needed to get the job done.

Non-typical work hours and flexibility are better for people, people can handle it, and in fact they will perform better. The concept of a compressed work week works, you just have to get your head around the idea. Figures show that people get more done, are willing to work longer hours, and are more productive when they are given flexibility in hours to work and ability to work from home. I sure as heck know that the office is not the only place where a salaried employee gets work done.

Not too long ago NPR had a story on about work hours saying:

“There’s this belief that if you’re at work, you’re doing work — and people are not,” says co-creator Jody Thompson. She says 80 percent of companies’ lost productivity is from “presenteeism” — when someone is physically in the office but mentally somewhere else.

Better Green Building Company Home pictureThe promotion of non-traditional working hours is becoming so common place that the U.S. Green Building Council supports it as part of its LEED rating system. Today building / business owners can get LEED (Leadership in Energy and Environmental Design) points simply for allowing some flexibility to their workers and not requiring a traditional work-week.
USGBC LEED 3.0 Public Draft: Location & Transportation: Neighborhood Development Plan: Transportation Demand Management: OPTION 6: Flexible Work Arrangements (2 points):

Employers must develop internal policies that outline the terms under which an employee can engage in telework, flextime, compressed work weeks, staggered shifts, etc. These policies must also outline how the program will be promoted to employees.

Not only are employees happier, but you also:

  • Reduce utility bills by having to heat / cool the building less days
  • Reduce the number of commuting trips
  • Save on day-care costs for employees
  • Increase employee productivity

Woofer Girls Jumping in Wanaka New ZealandThe same system won’t work for every company, every small business, or even state institution; but if you’re looking to cut some costs and improve inefficiencies this may be a great start for all involved. Typical compressed work weeks adopted today include 4/10 and 9/80; but do your homework and think for yourself. Come up with what makes the most sense for you, your employees, your business and your customers. The possibilities are endless when you allow yourself to think outside the pre-programmed 8-5 and your employees might just love you for it too.

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr

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The Fiery Blaze of Entrepreneurship

Daniel Herr with a bike a sunset on Stewart Island in New ZealandOne metaphor I have encountered is that entrepreneurship is a contagious fire with every successful flame infecting the desire for a burning blaze of entrepreneurship around it. All eventually burn off, and the first flames have the hardest work to do, but each fuels the heat of the fire and makes it possible for the blaze to burn hotter as long as their is a chimney to escape, fuel to burn, and fresh air to feed upon.

That flame of entrepreneurship is part of the human spirit (as I once heard from Daniel Isenberg). Entrepreneurship is no different than art, music or poetry; it has an element of creativity and it is a way of expressing yourself. Given the right conditions, that expression can be set free to the benefit of all.

But what are those conditions and how do you set your flame to work and provide it with all of the conditions for success? I pooled a group of my friends asking, “When you have a great idea, what keeps you from starting the business?” The number-one answer, hands down, “Capital.”

Question on Facebook regarding why Daniel Herr's Friend don't start businesses

Where does that answer come from and how many people really look hard for capital? Or is it mostly, “If I happened to inherit a load of cash I would consider it.” My intuition say that is rooted in fear in lack of capital as security. There is this fear of a gaping hole of failure sitting smack-dab between the 40-hour per week job and successful entrepreneurship. Few are willing to look down into the cavernous pit to find a manageable trail much less climb down and explore. The feeling to me seem to be a sense of inadequacy and uncertainty about whether you could, with your own free with and strength, climb back up (on either side) once down in this ditch of despair.

Grand Canyon with trail in Arizona

Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. – Mark Twain

I encourage everyone to see how far their ideas can go. There is no shortage of ideas out there, nor any lack of songs in your head or desires to dance; the real inhibitor is your own mind. In my opinion and experience, more than anything else, being an entrepreneur requires the courage to face, express, & conquer yourself.

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr

Or Subscribe in a reader

Fall Down 7 Times, Stand Up 8

“Fall down 7 times, stand up 8”
– Japanese Proverb

Determination is the key. Seeking and never giving up. Being creative and finding a way. If you want something bad enough there is no excuse for anything short of making it happen.

Gorilla gazing
Source: Meys Sebastian via NGM.com

In January I gave a presentation in New Orleans where I emphasized “Guerilla Marketing for yourself.” Many people refer to Guerilla Marketing in an annoynomous hacker, secret organization, crazy, “I don’t know who did it” sense; but then again, that’s the key. Do something so different and unique that people want to learn more about you. Capture their interest. Besides, it ‘ain’t all about you.

When you have a purpose, being unconventional can be a very effective means of getting where you want to be. The fact of the matter is that the “traditional” means of generations past are today’s lie. That lie of paying your dues, going to college, applying through traditional means (application, résumé, phone call, interview) and getting a standard 9-5 don’t work in today’s world. Succeeding today requires doing things unconventionally with a purpose. Personally, I have always had an extreme issue with tradition for the sake of tradition, even family tradition. Why do something just to do it? Why do something because it is how things have always been done? What you should do is use your creative genius and your own two legs to market yourself in the most cost effective means possible. The true definition of Guerilla Marketing is using low-cost unconventional means to get noticed.

One of the simplest means is one that I have used for every job that I have every had; find companies and ideas that pique your interest, tell the owner (or whomever you can get a hold of) that you have read about them, like the idea and would love the opportunity to hear more about the idea. Find a way to get in front of them by engaging them with one of their interests. People like to talk about themselves and brag about their successes; be willing to listen. Be persistent, but sensitive; and be genuinely curious and intrigued.

This is an article that was written about my style in the Reno News and Review. I am not saying it right for you, but the point is to be unconventional and you’ll get noticed:

“When Daniel Herr was trying to get a job… he didn’t go banging on their door with his résumé…

“…He gently knocked, asking a few questions about them, just out of curiosity.

“…He learned about their work researching, designing and installing wind, solar and solar thermal systems.

“…Then, as people do in such conversations, they asked Herr about himself.”

My approach may not always be right; in fact I am wrong many times per day. Regardless of how I am pushed and how I am wrong, every time I get knocked down, I stand back up. As long as you stand up more times than you have been knocked down, you are still standing. Cool concept hunh 🙂

Thank you for reading my blog – Daniel S. Herr.
If you are interested, I invite you to follow me on Twitter @DanHerr

Or Subscribe in a reader

Transition

I have transitioned to WordPress.com for the time being and a new blog at danherr.com. Please feel free to browse my old blog at http://dananimal.blogspot.com/ while I get this one going.

Thank you for reading my blog – Daniel S. Herr

Job Opportunities for Meteorological Students in Renewable Energy – AMS 2012

Below is a video of my presentation at the American Meteorological Society to a session of approximately 150 students on January 21st, 2012 in New Orleans, LA. The topic of conversations was Job Opportunities for Meteorological Students in Clean Energy. Enjoy.

If you have not done so yet, please feel free to browse my Blog.


Transcript from Daniel Herr’ Presentation on Meteorology Jobs in Clean Energy

1. METEOROLOGY JOBS IN CLEAN ENERGY

Poll Audience:

•How many current students do we have in the room?
•How many of you have worked in the Renewable Energy
Industry?
•Has anyone here conducted research in Renewables?
•How many are interested in possibly getting a job in
Renewable Energy?
2. Daniel Herr
Alright, well I’m Daniel Herr, just as it say right up there
on the slide and I am from Lake Tahoe and the Great State of Nevada; anyone
from Nevada here?
You may be wondering who is this kid up here talking to me,
I’m pretty sure he can’t be over 21, and I bet he don’t even know anything
about meteorology, and you’d be mostly right. I don’t know much about weather,
well really I’m here to learn about weather from you guys. But somebody thought
that I know a thing or two about Renewable Energy, and well I like free food,
so there you have it… dangerous thing giving me a mic.
3. Daniel Herr
And, well, I’ve had some cool experiences coaching high
school basketball, travelling the world, and chasing tornadic supercells… and
from time to time I fill in for Superman.
4. University of Nevada, Reno
And now for my shameless plug and my sponsor in coming here…
I am also a Graduate Research Assistant at the University of Nevada, Reno where
I am currently pursuing my Masters in Business.
5. RE:newable.energy
6. RE:newable.energy
Now I am going to brush by a few fairly quickly here to get
to the more juicy stuff…
7. GEOTHERMAL.energy
Geothermal, you get the idea, hot water comes out of the
earth, we put it through turbines, we make electricity, simple. Old faithful,
you get the picture. Geothermal is one that is hugely popular back home in
Nevada, not so much with sky pharmacists, moving on…
8. BIOMASS.energy
Biomass, basically burning biological stuffs; typically
chipped wood and the like. If its got carbon and energy it will probably burn.
Unless we have emissions restricted to cloudy days, meteorologist probably
don’t care too much about this one either…
9. HYDRO.energy
Hydro, sure we want to know how much potential energy we
will have stored up from precipitation, and there is a profession known as
Hydrometeorological Predicting, but we’re not going to talk about that today….
10. SOLAR.energy
Now you’ve all heard about this thing called the sun right?
It’s a Giant Nuclear Reactor, 93 million miles away, provides light, without it
we wouldn’t exist; right… so Solar energy is the most plentiful and powerful
here on Earth.
11. SOLAR.energy
So yeah, the sun’s power virtually eclipses all other
current and potential forms of known energy and ultimately is the driving force
for most all other renewable sources.
12. SOLAR.energy
Solar is well understood and I’ve played with it a bit
13. SOLAR.energy
And so has Jim. This is Jim, I call him Mr. Nevada, but he
goes by Jim back home
14. SOLAR.energy
But back to the point, Solar energy is pretty well
understood. We are pretty sure the sun is going to come up every day and we
have a pretty good idea about how much sun on average hits the earth throughout
the year. Based upon 30-year weather records, NREL compiled data into what they
call the RED Book for most major cities in the 90’s and now have an online
format for Photovoltaic developers and installers.
15. SOLAR.energy
So today, more or less within a few clicks I can have most
everything that I need in understanding and financing a solar project. So aside
from revising, updating, and planning on a macro-scale for utility operations,
there may not be a ton of Meteorological opportunity in Solar.
16. WIND.energy
But alas; here is what you have all been wanting to talk
about; the Sexy of renewable energy; Wind Power.
17. WIND.energy
There is a lot about wind energy that is still misunderstood
or lost in the dark all together. Which is to say, there is an opportunity or
two out here for you…
18. research.WIND.energy
Here is what I am talking about; Horn’s Rev. You may have
seen this before; Inter-row down-stream power losses due to vortex shedding and
wakes of upstream turbines. Horns Rev wind energy plant is 15 km off the coast
of Denmark. This picture threw may people in the industry into panic mode a few
years back. Holly crap, maybe wakes are a big deal!
The description I found about this said, “At the time the
photo was taken the pressure was close to the vaporizing pressure resulting in
a visualization of the wakes behind the turbines. In the wake the flow
structure is dissipated into smaller scales causing a pressure change which, in
this specific case, results in vaporization.”
19. WIND.energy
But what I’m getting at is that this is where you are
needed. I have worked with a number of development companies like Invenergy,
Oak Creek Energy Systems, Mountain Wind Energy, and Great Basin Wind in Nevada
and California. The development of wind energy systems in the United States
depends upon locating, assessing and developing profitable locations for wind
turbines.
20. development-needs.WIND.energy
And here is where I am going to break all the rules about
good powerpoint slides for the shear fact that you need to see all of this in
one place. There are a lot of needs that include your input.
In Nevada, for instance you can’t just wonder out in the
plains, set down a SoDAR and walk away. I work and live in the Sierra Nevadas
and the Great Basin. We call upon the expertise of meteorologists to help site
meteorological towers, Sonic Detection and Ranging and Light Detection and
Ranging Instruments.
21. assessment.WIND.energy
In order to understand whether a location is appropriate for
the investment of upward of $2 Million dollars per wind turbine (not including
excavation and embankment work, infrastructure development such as roads, power
lines, and water), wind energy developers have to know beyond any doubt that a
location is suitable for development. We have to perform highly sensitive
long-term assessments of the potential. Usually focus on the expected average
energy production or what’s called the P50. We use Meteorological towers like
this one instrumented with anemometers, wind veins, barometric pressure
sensors, temperature sensors, solar power, data logging and GSM communication.
We are looking to minimize uncertainty and monetize the wind resource.
22. assessment.WIND.energy
You may have heard about this thing called wind shear… yeah
it play a pretty big role. The industry standard for meteorological towers is
60m these days where wind turbines are getting taller and taller 80m – 125m+
(that’s 400 ft+). We have a hard time measuring that high with towers alone and
unfortunately invalid boundary-layer assumptions and applications of the
log-law have really hurt the industry.
23. assessment.WIND.energy
We started trying to use SoDAR’s more and more, but you
cannot finance a project yet on SoDAR data by itself. In Nevada we’ve seen
complex terrain issues prove very puzzling problems. In particular we ran into
an issue with instruments atop hills where the wind was curving over the
hilltop and creating invalid measurements…
24. The Haves
But enough industry talk, where do you fit in with those
that are already in the industry?
25. Job Titles to Have
Here are some of the management job titles I’ve come across
in the industry relating to Meteorology
26. Working For
27. Job Titles to Have
28. Getting a Job
Now don’t expect to have those titles walking in the door,
you have to put in your time. So how do you do that?
29. Be The Guerrilla
Getting a job today requires being unconventional, creative,
and up with the times. Some call this “Guerrilla Marketing Yourself.” You can’t
just hand in your resume and expect to get the posted job.
30. Getting a Job
So I’ve got some quick tips for you… Start by getting the
right perspective. People are hiring, and they are looking for you, you just
need to know where and how. When you want to search for something, what do you
do? Google it right?
31. I’m Googling For You
So what do you think potential employers are doing?
Googling… But that’s just a start, a baseline, you have to weave the network,
meeting the players, and understanding what hiring managers are looking for.
Start the conversation.
32. Be Curious
And be curious. This is an article that was written about my
style in the Reno News and Review. I’m not saying it right for you, but be
unconventional and you’ll get noticed.
33.  “…He gently knocked,
I knocked on the door with curiosity and general interest
and eventually the interest turned back toward me.
34. “…Then, as people do
Again, what I am saying is that you need to make your own
opportunities.
35. Next Steps
So how do you get started; do your homework, meet the
players,
36. be.unconventional
be unconventional
37. seek.truth
Seek your own truth
38. climb.on
And climb on with determination until your reach the end…
which you will find is only a
new beginning.
39. EL FIN…
Thank You.

Daniel Herr

@DanHerr

QUESTIONS?